Live is Bing. Bing is Live!

Live is now Bing. Bing is now live. If you werent living in a cave you would have understood what I am talking about here, what with the entire web buzzing about the new search engine from Microsoft - Bing. The search engine that was - Live - is now rechristened as Bing.

But a change of name is not the only new thing in Bing. It offers more than the failure of a Live and is expected to be competitive in front of Google, the SE Goliath.

Bing has been getting rave reviews from many technology reviewers who had early access to it. Now that it is available to the general public, the real test begins. My own feeling is that Bing is a great improvement over Live. It has many new features. It excels when it comes to airline fares, hotel reviews and product reviews. Its image and video search features are highly useful and has already found many takers. The snippet option that allows you to preview the sites you got in your results is nifty indeed.

But as many have humorously pointed out - Bing Is Not Google. It lags behind when it comes to the index size - something that Google has always boasted about - and the speed with which it can index breaking news etc. It lags way behind Google in these aspects, and despite a good interface and many new features, Bing will sizzle out if it doesnt improve in these areas. Bing is surely a good start, but it has miles to go to match Google. BING Is Not Google!

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Bing vs Google vs Yahoo

It is too early to compare Bing with the other two major search engines ( Bing calls itself a decision engine, but its a search engine nevertheless), but that is exactly what Tom Spring of PC World has been upto.

Spring starts off by comparing the home pages of the three. He seems to have been attracted by the flashy Bing home page which also provides quick access to Bing Travel, MSN etc. The simple home page of Google is what I like and since many people search from toolbars, it really doesnt matter how the homepage looks like and to a lesser extent, what functionalities it provides.

Then comes the Search Results. Google and Yahoo’s “no frills” search results page showing relevant links are like better than the Bing’s categorized results and the left-hand panel having options to focus the search. But with experts in Semantic search pointing that presenting more data in the available screen space is what the future is all about, I think Bing is heading in the right direction.

The article then compares the results got for Popular Searches, Airfare search, Hotel Search and in all these Bing seems to have got the upper hand or almost on par with Yahoo. One thing for sure is that Google lags behind both of these in these aspects.

Refining results through the Explorer Pane of Bing got the thumbs up of the author, mainly because it is ever present and similar facilities have to be obtained in Google and Yahoo through extra clicks. But I feel Google’s options are better ( and of course, I havent tried the Bing yet).

Then comes the comparisons of the video search facilities of the SEs. Here to Bing seems to have got the author’s attention. I basically feel, from the screenshots, there is little to choose between Bing and Google in this aspect and Google seems more funtional.  And when it comes to shopping Yahoo is preferred, eventhough all the three seem to be neck and neck when it comes to Shopping related features. Bing’s cashback feature stands out though. Local searches, again Bing wins and by seeing the official Bing video, I can really see that Bing is very functional for local searches. Yahoo wins in the Health search field, with Bing close behind.

And of course Maps. Here it should be obvious who the winner is - Google. This is one field that Google has constantly outdone itself.

From the author’s assessment, it seems that Bing is better than the competition. What surprises me is that Yahoo consistently fares better than Google in many areas. Does this show something about the SE arena? People want to stay with what they are used to . Google need not fear much about Bing or Wolfram Alpha or any other that comes by, as long as it continues to innovate — which it surely does. After all, it just has to retain its customers. Bing and others have a bigger problem of winning customers. Bing show promise, but its not miles ahead. It is a good start, but still much work has to be doen to woo customers and unseat Google from its throne. And knowing Microsoft, it just might be possible. And again knowing Micorosoft, Bing might become a flash in the pan.

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Bing it on!

Bing is the name of yet another search engine, sorry, decision engine from Microsoft. But from the reviews it has been getting ( it is yet to be released to the general public), it seems to be more than another rebranding exercise ( MSN search, Live Search) from Microsoft.

The new “decision engine” had the working name of Kumo and many were sceptical about the choice of name. While Bing is also being called not so good a name, it has been much better received than Kumo. More importantly, when Google came out, everyone must have thought much worse about the name, which has now become synonymous to searching the web.

Bing seems to work great for product reviews, travel information etc. It provides more than just links to websites, but provides “ratings” collected and processed from review sites. Finding about hotels or restaurant or information on airline tickets are some of the things that it does way better than Google. Catch the reviews from Wired and CNET that offer greater insight into Bing.

The Bing.com is at the moment only a placeholder with a link to DecisionEngine.com where a video explains the functionalities. The site is expected to go live, pun intended, on the 3rd of June. People are already calling it Bing Is Not Google, time will tell whether its not Google because it is better or it is, sadly, worse.

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