Lord of the Web

Bharti Airtel, better known for its Mobile and Broadband services, has unveiled its new direct-to-home (DTH) satellite TV service that will be available to customers  in 62 cities across India. Airtel is the new entrant in the fast growing Indian DTH segment, and Airtel will like aim to capitalize on its nationwide popularity to get customers to use their DTH in the crowded market.

Airtel digital TV will use the latest MPEG4 standard with DVB S2 technology. In addition to being HD  ready, this latest technology also enables delivery of more complex interactive content. The service provides interactive applications such as iMatinee (book cinema tickets), iTravel (browse and book travel packages), iShop (shop on TV for your favorite brands), iCity (get your city’s information) and Widgets (update yourself on latest stock news).  Airtel digital TV also boasts of a 20 percent larger dish antenna that offers better performance during rain.

Airtel will offer a universal remote for operationg both set top boxes and TVs. Also available are exclusive content including world radio, games and movie-on-demand. This move is seen as  a major step towards transforming Airtel from just a telecom brand to a lifestyle enabler.

The ads have started doing the rounds, and as is the case with other Airtel ads, its well shot involving the concept of AirtelTV bringing various celebrities direct into your home. The ad features A.R.Rahman, Madahavan and Vidya Balan, Saif and Kareena, to mention a few. The nicely done ad has surely made people to sit up and take notice!